I drive significant profit and shareholder value by increasing the customer value to the business and by increasing the value of the business to the customer Customer
Strategy, Digital Marketing, eCRM, Customer Analytics, Channel and Touch-point Optimization rob@rrjackson.com I help businesses maximize the value of their consumer assets through targeted
acquisition, retention, loyalty, engagement, relationship and growth strategies • Drive significant improvement and return using data driven behavioral and quantitative analytics • Prioritize
and optimize on-line and off-line marketing via customer channels and touch-points • Develop strong customer relationships through engagement and loyalty strategies • Focus on strategic
priorities and KPI’s • Create a culture of continuous improvement to secure customer loyalty I am a marketer, database marketer and CRM veteran. I am also co-author of “Strategic Database
Marketing” with Paul Wang. I believe that there are four key building blocks of any successful CRM or database marketing program. They are: Data, Customer Insight, Customer Marketing Strategy
and Enabling Technology. Of the four, Customer Insight and Data are the most important. My expertise in these areas makes me a Customer Detective
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I help business maximize the value of their customer assets through acquisition, retention, loyalty, relationship and growth strategies
I am a Customer Marketing Executive
Senior Executive with global experience in B-to-B and B-to-C. with Fortune 100 companies. I use various techniques such as advertising, PR, event, database marketing, integrated channels and touch-points, digital marketing, customer experience and service, and loyalty.
The result of these efforts drives significant profit and shareholder value by increasing the customer value to the business and by increasing the value of the business to the customer
