The Post-Recession Consumer
As we start to think about a time in the near future called “post-recession”, a good customer detective must also think about how the post-recession consumer will behave differently. How will consumers prioritize spending and will different groups such as boomers behave differently.
Some new patterns seem clear:
- Consumers will do a better job of searching for information before they make decisions about products and services….the more a marketer can do to make it easily found the better.
- Marketers will need to get closer to consumers through multi and cross-channel engagement
- Marketers need to stress value and quality in addition to price
- In order to get a customer’s loyalty, marketers will have to engage better than the competition
- Consumers want positive content and communications
There is a lot of information available every day on how the US economy and consumers have been hurt by the recession and much speculation about the consumer mindset. What are your thoughts?
Posted by Rob Jackson at 3/5/2011 2:01 PM 
Categories: Digital Marketing
Tags: Post Recession Post Recession Consumer Customer Detective Behave Differently Searching For Information MultiChannel CrossChannel Value Quality Price Value and Quality Loyalty Engage Competition Positive Content Positive Communication Consumer Mindset Rob Jackson Customer Engagement Customer Interaction Customer Loyalty
Categories: Digital Marketing
Tags: Post Recession Post Recession Consumer Customer Detective Behave Differently Searching For Information MultiChannel CrossChannel Value Quality Price Value and Quality Loyalty Engage Competition Positive Content Positive Communication Consumer Mindset Rob Jackson Customer Engagement Customer Interaction Customer Loyalty
Comments