I drive significant profit and shareholder value by increasing the customer value to the business and by increasing the value of the business to the customer Customer Strategy, Digital Marketing, eCRM, Customer Analytics, Channel and Touch-point Optimization rob@rrjackson.com I help businesses maximize the value of their consumer assets through targeted acquisition, retention, loyalty, engagement, relationship and growth strategies • Drive significant improvement and return using data driven behavioral and quantitative analytics • Prioritize and optimize on-line and off-line marketing via customer channels and touch-points • Develop strong customer relationships through engagement and loyalty strategies • Focus on strategic priorities and KPI’s • Create a culture of continuous improvement to secure customer loyalty I am a marketer, database marketer and CRM veteran. I am also co-author of “Strategic Database Marketing” with Paul Wang. I believe that there are four key building blocks of any successful CRM or database marketing program. They are: Data, Customer Insight, Customer Marketing Strategy and Enabling Technology. Of the four, Customer Insight and Data are the most important. My expertise in these areas makes me a Customer Detective

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Rob Jackson rob@rrjackson.com Resume: robjacksonresume.com